UK Hip hop
Ages 16+ is the target market for UK hip hop. This audience normally develop the conventions of the hip hop elements as listed before. UK hip hop is also known as grime but consists of more american hollywood features. Artists that are very popular are the likes of Bashy, Kano, Tinie Tempah and Dizzie Rascal.
This is Kano's Hustler video:
This video consists on footage showing the life he used to live and how he strived. Hence the name of the song 'Hustler'. In the video there are many studio shots and many establishing shots or urban areas that have estates and alley ways and very busy streets. The narrative is about his music success, he has females around a table looking like they're dealing drugs but instead they're making his album covers and cd packs.
This is the Tinie Tempah wifey video:
This video is some of his early works that straight away shows establishing shots of the urban area as he is being driven around in a car. You see houses and trees, in the barbers yet also in the city.
This video is Bashy's Black boys:
This video is dedicated to Black History Month. It is about the break through of struggles and its a motivating song to influence. It has various shots of people in the urban area and shows Bashy performing it to the camera. Their are various wall shots and people at their doorsteps celebrating and miming the Bashy's words at the camera. It also has a shot of Bashy and his friends on their bikes riding through their the urban area showing the estates and local area too.
Overall these are all conventions that develop UK Hip hop. From the edit, the camera shots, location and the costume of everyone in these videos are all conventions and as they are viewed the trend in these conventions are obvious.
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